Analysis of digipaks

Below is my analysis of various digipaks, in the presentation I have commented on the codes and conventions of them and commented on the themes that run through them. 

Album artwork analysis

Below is my album artwork analysis presentation and in the presentation I discuss different album artworks that relate to our genre we are doing a music video in.

Digipak plan

For my digipak, I will start to firstly plan the front cover. For this I want to, recreate a festival scene but it is going to be inside rather than outside. I want to use photoshop to put a crowd on the front of my cover like this:

Then once this is done I want to recreate lasers to make it look like our artist is playing at a festival. I was thinking that I could blend in our artists' face with an image of her that we will take at one of our photoshoots. I want her face to fade in with the lasers but not be prominent enough that she is the main attraction, then I want to have her album title on one of the corners. I think the colours blue, purple and orange will be seen most of the time when it comes to my didipak as I want everything to have a connecting theme. This will be the type of lasers I will put onto my digipak:

I think for the track-listing there will also be lasers appearing as I want this to be a key subject when audiences look at my digipak. For the track-listing I want the lasers to come out of each corner and then make the songs stand out as they are all going in that direction. For the background of all my digipak panels I will make them either black or white because I want everything to stand out. I think for the genre, my group and I are creating a video I don't want my digipak to be just beaches and waves etc, I want to take a different look on it and look at the genre in a different way and incorporate the tropical feel to my digipak as well. I think this will be the type of look I go for and hopefully incorporate this type of style into each panel of my digipak:

I think now I have a rough idea of what I want to do with each of my digipak panels and I will start to draw them and show rough ideas and then start to work on them on photoshop. 

Audience profile

This is my audience profile that I created for my artist using photoshop. I have included the things that I think our target audience will find entertaining and also be interested in. For example, in the audience profile I included the symbols for social media websites like tumblr and twitter because this is what our target audience would be interested in as they are age ranged between 16-24. As our genre is tropical house, I decided to include outfits from festivals and examples of festivals' crowds. I also included lasers in my audience profile because this is what I want to include in my digipak and poster when I start to design it. 

Music Video brief

Below is our music video brief for our chosen artist:

Final song choice

For our final song choice we have chosen 'I do' by Felix Jaehn. We have chosen this song because it fitted very well with the genre we wanted to go for which was tropical house. I think the fact that this song doesn't have a music video is important because our video won't be similar to anything and will be completely unique. For this music video we want to incorporate boho style clothing, and a more festival feel. We want our video to have a tropical feel so it can suit the genre we are going for. To achieve this we may include scenes from various festivals that this song has been played at or even create our own type of festival and film it ourselves. 

For the location of our video we were thinking of filming in a park that has a river because there would be many shots that we could incorporate with this type of location. As the weather is changing, we need to shoot most of our footage in the day time so we can get the tropical feel incorporated in our video. However, when filming the festival scenes we will certainly film during the night time because this is when it will look its best.

Below is a clip of the song we have chosen:

Mood boards

Before creating our digipaks we were asked to create a mood board which would show what kind of genre we wanted our music video to be and what elements we were going to include. Below are pictures that we took of our mood board: