Adorno and Horkheimer adopted one term 'culture industry' to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods. Adorno and Horkheimer then argued that the culture industry exhibited an 'assembly line character.' Which could be observed in the synthetic, planned method of turning out products.
Adorno and Horkheimer linked the idea of the culture industry to a model of 'mass culture' in which cultural production had become a routine, standardised repetitive operation that produced undemanding cultural commodities which in turn resulted in a type of consumption that was also standardised, distracted and passive.
They came up with the idea of cultural elitists which are individuals that don't like anything mainstream and think it has no value. Adorno and Horkheimer's view is that they say to much rubbish on TV and music and there is no point of any of it.
They also thought that money makes it all go round. They want money so they can put out music people would find entertaining to listen to. When someone gets used to one popular type of music they start to reject anything that is different to this. Adorno and Horkheimer said the 'cultural industry' works the same way as manufacturing industries. The music industry just continues to make the same thing which can be compared to how a factory makes their products.
All the products that are produced by the culture industry exhibited standardised features like:
- making the same things which results in nothing being unique
- all about the money
No comments:
Post a Comment