Codes and conventions of a digipak

Front:

The most obvious convention of the digipak is the title of the album and the artists name which is on the front panel. The front of the digipak will have some aspect of what the artist presents and what their genre is. The digipak also shows the creative approach that the artist is taking throughout their music. 

Back:

On the back of the digipak, there will be an image which usually relates to the ongoing theme throughout the digipak. On the back, the track listing will be shown and with the track numbers and the length of the tracks. On the back, there may be information about the artists' website or the social networking sites that they are associated with. The audience will also usually see the logos for recording labels that contribute to their album as well as the CD identification number. 

Inside:

With the inside panels, the audience is more likely to see more background images that relate to the theme of the whole digipak. Sometimes, there may be details such as song lyrics but this may depend on the genre of the artist/band. As a special feature to the inside of the digipak, there could be behind scenes pictures from tours or the actual making of the music. 

Benefits of the digipak:

Digipaks benefit the artist and their music because it is a promotional aspect of the music industry and it helps bring awareness to the artist which then sells the artist and encourages audiences to buy and listen to their music. Some may argue that buying a digipak could establish your loyalty to the specific artist.