Wednesday, 9 September 2015

Researching into music videos and how they have evolved over time.

The invention of film and cinema brought the possibility of combining music and moving images. 

Music videos have been around since the 1920s

1970: The record industry discovers the shows as a great opportunity to promote their artists. Short 'promos' music videos started to replace live performances of the artist on the TV- stage. 

1975: Bohemian Rhapsody was released by Queen and this music video marked the beginning of a new music video era. 

1980: By this time releasing a music video to accompany a new single had become standard and necessary. 

1990: During this time, there were a number of technical codes that were being used more often in music videos: 

  • fast cut montage which ensures multiple viewing 
  • split screens 
  • lack of edits
  • non-representation techniques
Below is a timeline that shows how music videos have progressed over the years. 

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