A digipack is a type of packaging for CDs or DVDs that is usually made from cardboard with an internal plastic holder for one or more discs. The purpose of a digipak is to show consumers the re-occurring theme of the artist or group through their CD's and other products so it is easy to see who it is and it appeals to the right people that are interested in the artist or group and want to buy the digipak.
A digipak helps tell the consumers a bit more about the album and the artist within it so they can get involved more and understand that they aren't just paying for the album they are paying for the digipak as well. Through the art of the digipak cover the artist can portray their message that they want their target audience to receive and they can understand the music more. Digipaks also help attract people outside of the artists' fan base so they are able to appeal to a wider range of audience which means they can increase their sales and the publicity surrounding the artist will increase as well.
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