- Music videos demonstrate genre characteristics
- There is a relationship between lyrics and visuals
- There is a relationship between music and visuals
- The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style)
- There is frequently reference to notion of looking (screens within screens) and particularly voyeuristic treatment of the female body
- There is often inter-textual reference (to films, TV programmes, other music videos etc)
Applying this music video analysis to Taylor Swift's Wildest Dreams music video:
- The relationship between the lyrics and visuals: one of Taylor's lyrics 'even if its just pretend' relates to the music video because she is playing a part in a movie and is in love with her co-star and is pretending to be love with him as they are acting but in reality she wants to be with him.
- There is a direct gaze between Taylor Swift and her co-star Scott Eastwood.
- The relationship between the music and visuals: As the tempo of the music picks up, more images start to appear faster compared to the beginning of the video when the tempo wasn't as fast.
- There are close ups of Taylor Swift throughout the video as she is the solo artist and is the main focus of the video.
- The music video is set in the 1950s which could contain some inter-textual references as Taylor's latest album is based around that kind of era.
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